« Older Entries

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Tags:

Real Estate Law – What Is A Preliminary Title Report?

As an Arizona real estate lawyer I have met with hundreds of people who have questions about real estate transactions they are involved in or considering getting involved in. Many of these questions surround the myriad of documents that are typically associated with the purchase of real estate. One of these documents is the Preliminary Title Report.

Most people who purchase real estate will review dozens of documents that they are expected to understand before closing the deal. The Preliminary Title Report is prepared by the title company selected by the parties and/or the lender who will be financing the purchase, and it constitutes an offer on the part of the title insurance company issue a title insurance policy covering the real estate at issue, subject to the exceptions stated in the report.

The exceptions really are the primary points of interest for the buyer who is evaluating a property, and buyers should reserve the right to cancel the transaction pending the opportunity to review and approve the title report and the stated exceptions. These exceptions may indicate potential problems with the property, so it is vitally important for the report to be carefully reviewed and understood as soon as it is received. The exceptions identified in a Preliminary Title Report are the same items that will be shown as exceptions to coverage in the title insurance policy upon closing, subject of course to changes that may occur before the time of closing (hence the designation as “preliminary”).

The report is issued in response to an application for title insurance,typically for the purpose of facilitating due diligence requirements and confirming the availability of a policy in a form and content approved by the parties to the transaction. In some instances a party may wish to understand what defects or problems exist associated with title to a certain property, but not necessarily in connection with a contemplated sale or purchase. If that is the case, instead of requesting a Preliminary Title Report, the party should consider a Condition of Title Report, which will identify the same items that would be listed as exceptions, and which is generally less costly.

Significantly, the Preliminary Title Report disclaims liability and typically states that it is being provided solely to facilitate the subsequent issuance of a title insurance policy. Prior to that issuance, the title insurer purports to assume no liability for errors in the report. In other words, any claim asserting a defect in title must be made under the title policy and not the Preliminary Title Report. The Preliminary Title Report includes a number of items, including the exceptions referenced above. These items include:

The legal interest interest in the property that is to be covered.
The legal owner of the estate or interest who is to be insured under the policy if and when it is issued.
The legal description of the parcel of land involved.
The exceptions, including liens, judgments, claims, encumbrances and other risks or potential risks, which will not be insured against if a title policy is issued.

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Tags: